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Measuring business success

How many people spend their money with you and how much they spend—that’s the true indicator of business success.

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What is the purpose of business?

The historically most accepted view is that the purpose of business is to make maximum profits for its owners. I believe it should be to make the world a better place.

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What is business?

For a business to even exist, a trade of goods or services must take place. If you want to trade, you must be able to sell. If you cannot sell, you don’t have a business.